Land Rover | Explore a New Direction

Challenge: Convince a conquest audience to consider Land Rover, despite their default choice of the Germans and their low captive finance APR offers.

Solution: Present Land Rover not as a means of impressing the neighbors, but as a means of finally fulfilling your desire for adventure.

Result: A direct mail piece that used aspirational copy, a functioning compass, and topographical cutouts to reinforce the brand message. Specifically, that "the mission of every Land Rover vehicle is to help you complete your adventure."