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Audi
#WeWantAvants
Challenge: Troll Audi Global until they sent some of their legendary hot rod station wagons to the US.
Solution: The most insubordinate hashtag in the international automotive industry. Regional markets are not to question the immutable wisdom of the home office, but we did.
Result: Lots of smack talk that finally—finally—led to the return of Audi's über-wagon to American shores. I mean, maybe it was just a calculated marketing decision, but I'd like to think the 2020 RS6 Avant came Stateside because of this hashtag.