PHILLIP McCARTHY
Creative Marketing for Leading Brands

Challenge: Highlight the capabilities of Virtual Cockpit during the American launch of the all-new Audi TT.

 

Solution: GIFs, carefully produced and captured on-site with special RED cameras.

 

Result: A classic case of less is more. Instead of trying to illustrate with words what Virtual Cockpit does, we let the feature speak for itself. That’s when it became apparent to the audience just how much of a breakthrough Virtual Cockpit really is, while minimal copy then drove them to the all-new Audi TT's landing page.