Audi USA

All-New R8 Debut

Strategist & Team Lead

Challenge: Build excitement and anticipation around a vehicle the world’s already seen.


Solution: Show the world what they haven’t yet seen.


Result: Using Snapchat, we brought Audi’s social audience not only into the invite-only North American reveal of the all-new R8, but into the R8 itself, as well. In the end, it netted us nearly 60,000 views and up to 782 saves per snap—and plaudits from the audience.