Other Projects | Verbal Branding, Audio, Web & More
Boxed Water | Audio
How do you connect packaged water to rampaging dinosaurs—using nothing but audio? That was our challenge with Boxed Water’s partnership with Jurassic World. And really, there was only one way to solve it: absurdity. We created fun, playful spots that avoided heavy-handed references while making at least one lighter reference to a seminal Sunset Strip hair metal album. The result had shoppers stampeding to supermarkets in search of limited-edition Jurassic World cartons of Boxed Water—before they went extinct forever.
Jaguar | Premium Direct Mail
Luxury buyers often default to German marques and their attractive finance offers, so our challenge was to reposition Jaguar’s winter sales event as something more compelling than a typical year-end push. We reframed it as an invitation to an elevated experience, brought to life with a three-part direct campaign: a diamond-fold mailer with a shimmering silver finish evocative of fresh snow, a targeted follow-up email, and a final, tactile offer piece: silver foil blocking on thick, substantial black stock as distinctive as a Jaguar itself.
J.P. Morgan | Branding & Web
In the Bay Area, high-net-worth clients tend to favor local institutions because of their presumed expertise in the region’s culture and economy. That posed a challenge for J.P. Morgan’s private wealth management business: how does the New York bank win trust in a market that prizes regional identity? We built a Bay Area-specific website that shed East Coast financial jargon in favor of language more attuned to West Coast sensibilities, and highlighted JPM’s longstanding (but not necessarily well-known) San Francisco ties. The result felt native to the Bay Area: credible, culturally aware, and confident without leaning on New York clichés.
Mercedes-Benz | #GLApacked
Hot on the heels of the CLA four-door coupe came its crossover equivalent, the GLA. Except unlike #TakeTheWheel where we had access to the CLA, we had a whole lot of nothing here. Except numbers. Specifically, we had the GLA’s cargo capacity with the rear seats down. So we turned to our cadre of Instagram stars and had them lay out their ideal roadtrip essentials on custom-made GLA cargo mats. We called it #GLApacked—our audience called it an inspiration.
Optum | Verbal Rebrand
Optum was pivoting from a B2B company to a B2C insurance provider. But for years, the brand had only spoken in the language of insurance adjusters, not normal consumers. We helped them embrace a voice and tone that was clear, human, and unified across all channels. On social alone, this new voice contributed to an 80% increase in engagement. As the Romans used to say, mens sana in corpore sano.