Porsche Club of America, Los Angeles Region
Rebrand & New Website
Creative Direction, Content Strategy, Writing
Challenge: The Los Angeles chapter of Porsche Club of America (PCA-LA) faced the dual problem of an outdated website and aging members. Fortunately, the club had just elected a new president, who was very aware that addressing the former had a lot to do with reversing the latter.
Solution: A total overhaul of the existing site. It needed color, it needed lighter language, and it needed to look like it belonged in the Porsche universe.
Result: An all-new website reflective of the Porsche aesthetic, but infused with the color and easygoing vibe of Southern California. You can see the whole thing here.