Porsche Club of America, Los Angeles

Website

Challenge: The L.A. chapter of Porsche Club of America (PCA-LA) faced the dual problem of an outdated website and an aging membership. Fortunately, the club had just elected a new president, who was very aware that addressing the former had a lot to do with reversing the latter.

Solution: A total overhaul of the existing site. It needed color, it needed lighter language, and it needed to look like it belonged in the Porsche universe.

Result: An all-new club website that reflects the Porsche aesthetic, but unlike the parent brand uses language and imagery infused with color and an easygoing Southern California vibe.