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Mercedes-Benz USA

Past & Future


Creative Direction, UX, Writing

Challenge: Upon special request by the client, I was asked to reconcile the diverse array of vehicles that have worn—and will wear—the Silver Star with one another.


Solution: Make “the best or nothing” not about a particular kind of automobile, but about being the best of every kind of automobile.


Result: An expansive webpage that links together every Mercedes-Benz vehicle through a common trait: they’re the best of whatever they are, and that’s why they wear the iconic Silver Star. As the brand expands into more areas of the American market like vans and possibly even pickups, I expect this angle to become increasingly important. To see the entire page, click here.

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