Mercedes-Benz USA

 

Owner Stories

Challenge: Make the Mercedes-Benz story more relatable to the average consumer.

 

Solution: Shift the focus from the brand to those who’ve embraced it.

 

Result: To capture some of the stories behind the Mercedes-Benz legend, we turned to the people who made it. The result, Owner Stories, highlighted owners through interviews, photo essays, and videos.

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© 2020 Phillip McCarthy