Challenge: Land Rover faces a tough market situation. They lack the captive finance arms their competitors use to offer 0% financing, while consumers just don't see the connection between the $38k Discovery Sport and the up-to $250k Range Rover SVAutobiography.
Solution: Go back to Land Rover's roots in exploration, and don't spare the romance.
Result: Direct mail pieces that leveraged the backstory of what is arguably the most romantic (as in C.S. Forester, not Danielle Steel) brand in the automotive universe. Perspectives wrapped the entire Land Rover brand in adventures that not only refined its approach to building vehicles, but refined its world view as well. Meanwhile, Own The Adventure used a functioning compass to reinforce the brand message that "the mission of every Land Rover vehicle is to help you complete your adventure."