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JPMorgan Chase


J.P. Morgan Private Bank

in Northern California

Challenge: Build a website that can persuade the Bay Area’s high net worth individuals and families to do business with a New York-based bank, instead of the local institutions they otherwise prefer.


Solution: Bring J.P. Morgan's suite of services to the fore with simple, direct language, and all the while show an appreciation for what makes the Bay Area unique.


Result: A fully realized site that embraces the market it hopes to do business with, while making only sparing references to its New York roots.


To see the entire site, click here.

© 2020 Phillip McCarthy