J.P. Morgan Private Bank
in Northern California
Challenge: Build a website that can persuade the Bay Area’s high net worth individuals and families to do business with a New York-based bank, instead of the local institutions they otherwise prefer.
Solution: Bring J.P. Morgan's suite of services to the fore with simple, direct language, and all the while show an appreciation for what makes the Bay Area unique.
Result: A fully realized site that embraces the market it hopes to do business with, while making only sparing references to its New York roots.
To see the entire site, click here.