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Audi USA

#ForzaFriday

Strategist & Team Lead

Challenge: Give Forza 5 fans a chance to race an actual racecar driver.

 

Solution: Establish an official Audi USA Xbox Live presence and recruit R8 LMS driver Dion von Moltke as our virtual wheelman.

 

Result: A flood of entries from Audi fans across the globe. Virtual racing against other amateurs is one thing, but going head to head with a pro is quite another. But as we found out, virtual racing can level the playing field.