Audi USA


Strategist & Team Lead

Challenge: Give Forza 5 fans a chance to race an actual racecar driver.


Solution: Establish an official Audi USA Xbox Live presence and recruit R8 LMS driver Dion von Moltke as our virtual wheelman.


Result: A flood of entries from Audi fans across the globe. Virtual racing against other amateurs is one thing, but going head to head with a pro is quite another. But as we found out, virtual racing can level the playing field.