Boxed Water Is Better | Jurassic World Partnership Audio

Challenge: When you think of product tie-ins with movies about rampaging dinosaurs, you naturally think of store-bought packaged water. Believe it or not though, there are some people out there who don't. (Odds are they think about margaritas.) So how do we reach them—using nothing but audio?

​Solution: Just have fun with it. No attempts to make literal links between what went on in any of the Jurassic Park movies and Boxed Water. Not exactly Sly Stallone and ham, is it?

​Result: A series of successful audio spots that ran online and on air, driving consumers to supermarkets for limited edition Jurassic World-themed cartons of Boxed Water.