Jurassic World Partnership Audio
Challenge: When you think of product tie-ins with movies about rampaging dinosaurs, you naturally think of store-bought packaged water. Believe it or not though, there are some people our there who don't. (Odds are they think about margaritas, and who can blame them?) So how do we reach these people—using nothing but audio?
Solution: Just have fun with it. No attempts to make literal links between what went on in any of the Jurassic Park movies and Boxed Water. Not exactly Doris Day and steamrollers, is it?
Result: A series of successful audio spots that ran online and on air in the Midwest, driving consumers to Meijer supermarkets for limited edition Jurassic World-themed cartons of Boxed Water.
Fun Fact: In no way did I base one of the scripts on a 1988 album by Poison.