Jurassic World Partnership Audio
Challenge: When you think of product tie-ins with movies about rampaging dinosaurs, you naturally think of store-bought packaged water. Believe it or not though, there are some people our there who don't. So how do we reach these people—using nothing but audio?
Solution: Just have fun with it. No attempts to make literal links between what went on it any of the Jurassic Park movies and Boxed Water. Not exactly James Bond and Aston Martin, is it?
Result: A series of successful audio spots that ran online and on air in the Midwest, driving consumers to Meijer supermarkets for limited edition Jurassic World-themed cartons of Boxed Water.
Fun Fact: In no way did I base one of the scripts on a 1988 album by Poison.