PHILLIP McCARTHY
Creative & Brand

Audi USA

#AudiAfterDark

Strategist & Team Lead

Challenge: Boost engagement with a go-to and easily repeatable theme.

 

Solution: Highlight a defining brand characteristic at the right time.

 

Result: Drawing attention to a signature Audi design fillip, we not only boosted engagement late at night, but created a hashtag used by fans of the brand.