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Arizona Jeans

Desert Stories

Challenge: Add some Southwestern romance to the otherwise quotidian task of selling reasonably-priced pants and shirts from an in-house JCPenney brand.


Solution: Let's talk less about the fantastic deals behind Arizona Jeans and more about the fantastic experiences behind Arizona.


Result: TV ads that stressed what you could potentially do in Arizona Jeans, if you just adopt the right frame of mind. Also, I swear the Stocking Up spot was in no way inspired by Bon Jovi's Blaze of Glory music video.

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