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Brand

Mercedes-Benz USA

Project
April Fools Day

Services
Creative Direction, Writing

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Challenge: Create something for April Fool’s Day that was just real enough to plant some doubt in the public’s mind.

 

Solution: The Mercedes-AMG Sprinter63 S, a hot rod van from the same people that built the utterly mad G63 AMG 6x6.

 

Result: Lust, confusion, and international press attention. My line about it hauling more than cargo even appeared in Top Gear, the New Yorker of automotive journalism.

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Best Park: The Sprinter63 continues to irritate people.

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