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Mercedes-Benz USA

April Fools Day

Creative Direction, Writing

Challenge: Create something for April Fool’s Day that was just real enough to plant some doubt in the public’s mind.


Solution: The Mercedes-AMG Sprinter63 S, a hot rod van from the same people that built the utterly mad G63 AMG 6x6.


Result: Lust, confusion, and international press attention. My line about it hauling more than cargo even appeared in Top Gear, the New Yorker of automotive journalism.

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