Oh, hi there—thanks for clicking on the ABOUT tab. I’m a director-level advertising and marketing professional with nearly 15 total years of experience. Although I started as a copywriter many moons ago, I’ve specialized in social media direction, creative direction, and creative strategy for roughly 10 years.


In that time, I’ve worked on clients as diverse as high finance to higher education. That said, my greatest hits have come from complex and challenging automotive clients such as Mercedes-Benz, Audi, Jaguar, BMW, Land Rover and more. My work for them has unified product lines, driven sales, and revolutionized how auto brands approach social media. And if I’m honest, I’ve worked in the occasional obscure movie reference and rock n’ roll lyric, too.

Feel free to give me a shout.




© 2020 Phillip McCarthy