Phillip McCarthy is an accomplished advertising creative and copywriter, automotive industry expert, and entrepreneur. He’s also the co-founder of BARNATO, a virtual advertising and consulting business providing major agency services to clients of all sizes without major agency bureaucracy or cost.
Phil’s experience includes leadership in social program content planning and production, website/digital content architecture and development, direct mail, content creation, real-time marketing, and copywriting of all kinds. In a pinch, he can also make a decent dark n’ stormy.
Although he's worked in the apparel, financial, gaming and tech sectors, Phil focuses on the automotive industry. Past brands include Audi, BMW, Jaguar, Land Rover, and Mercedes-Benz, and he's worked with clients up to and including CEOs. He's also somehow certified by BMW AG to drive prototype and pre-production vehicles.
Phil earned a master’s degree in communications at Boston University, his undergraduate degree in history at Tufts University, and his driver’s license two days after paramedics jumpstarted his heart with shock paddles. (You might say he was *dying* to get behind the wheel.) He’s also a former rower, having competed at various international events including the Henley Royal Regatta. His present waistline does not betray that fact.